How to Build a Personal Brand That Drives Opportunity
What people say about you when you’re not in the room is already shaping your opportunities. This session shows you how to define it and make it work for you.
Free Live Webinar
Thursday, May 14, 2026 at 11 a.m. EST
What You’ll Learn
- How to think about and define your personal brand
- How to define what you want to be known for
- How to align your online presence with your real value
- How to position yourself around the problems you solve (not just your job history)
- How to build credibility and recognition without posting constantly
- How to use your personal brand while networking in person and build genuine connections
Why This Matters
You already have a personal brand. Most people just aren’t intentional about it. It shows up in how you present yourself, how you communicate, and how others experience you online and in person. And it directly impacts trust, credibility, and opportunity.
When your brand is clear and consistent:
- People understand you faster
- They trust you sooner
- More opportunities come your way
Your reputation is already being built whether you’re shaping it or not. This is your opportunity to take control of it.
Jay
If you ask Jay about his work style, he’d say he is laser-focused on detail and values communication above all else for an efficient work-flow. As creative director, Jay enjoys being able to get his hands into all aspects of the creative department, utilizing his experience collaborating on teams large and small, building brands in industries ranging from Destination Marketing to Automotive to Hospitality and many more.
Jay loves living around the water and enjoys paddle boarding, especially in the winter (Brrrr!). He prefers sunset over sunrise, as the former is far less frowned upon to enjoy with a cocktail in hand.
Miscellaneous Fact: He also owns a women’s clothing store with his wife.
Lori
With over two decades of marketing experience, Lori has served as a fractional CMO to more than 30 law firms and led digital strategy for companies ranging from startups to national brands—including Registrar Corp, Cox Communications, STIHL, and Currituck County, North Carolina.
As Director of Digital and Social Media at Qantm Creative, Lori leads data-driven campaigns for a wide range of clients such as The Breeden Company, Sundial Resort & Spa, Sail250, Virginia Health Services, and the Virginia Beach Department of Economic Development. She has also worked with regional powerhouses including Hampton Roads Workforce Council, City of Norfolk, and Manassas Economic Development. Known for her strategic thinking and obsession with measurable results, Lori thrives in the fast-moving, high-impact world of digital marketing.
Outside of work, Lori can often be found at the beach with her dog Luna—her loyal sidekick and frequent office visitor. Fun fact: Lori still has two baby teeth.
Abby
Abby works with clients across diverse sectors, including the maritime industry, nonprofits, personal injury law, home services, automotive and transportation. Known for her comprehensive note-taking and thorough follow-up questions, she also prioritizes building empathetic relationships with both current and potential clients.
In her burgeoning career and community involvement, Abby has already earned recognition as a 2023 COVABiz NextGen honoree and the 2023 Junior League of Norfolk-Virginia Beach New Member of the Year. She actively volunteers as a board member with the Hampton Roads Chamber of Commerce’s young professionals tHRive organization and the Propeller Club. Abby’s personal passions include collecting houseplants, enjoying beach life, experimenting as an amateur home chef, reading fiction, attempting crosswords, weightlifting and practicing yoga.
Register now and start building a personal brand that works for you.
Save Your SpotWebinar Format
- 60-minute session
- Three expert-led sections
- Live Q&A at the end
- Free to attend registration required
What Your Panel Will Discuss
Peyton – Director of Strategy and Growth
- Your moderator for this session
- Provide opening remarks and introduce the topics.
- Facilitate audience Q&A
Lori – Director of Digital Marketing and Social Media
- Share data trends showing why brands that remain active are seeing better performance.
- Explain how to conduct a quick performance audit.
- Offer examples of how to shift limited budgets into high-ROI digital tactics.
Jay – Creative Director
- Discuss why brand matters even when budgets are tight.
- Provide tips for repurposing existing creative assets to maintain visibility.
- Share best practices for building attention-grabbing visuals on a limited budget.
Andrew – Public Relations Counselor
- Talk about the opportunity to build media visibility when competitors step back.
- Explain how thought leadership and strategic outreach can sustain relevance.
- Share ideas for PR and social content that don’t require heavy resources
Register today to secure your spot for Thursday, july 24, 2025.
Reserve My Spot
Qantm Creative combines over 100 years of experience and talent into a cutting-edge approach to marketing, advertising, web and public relations work for clients. We marry data science and out-of-the-box creativity to produce unforgettable experiences and messaging. Located in Norfolk, Virginia, we dismantle old systems and redevelop what it means to market business.