Send It For Shane

Turning a Meaningful Mission Into a Brand Experience

When a cause carries this much meaning, every creative decision matters.

Send It For Shane is a nonprofit founded in memory of Shane Halloran to expand access to winter sports and inspire people to pursue happiness, embrace adventure, and live life fully. When the organization planned a community fundraising event at Maker’s Brewery, Qantm Creative helped bring that spirit to life through a cohesive collection of event branding, merchandise, promotional materials, and social content.

The goal was to create something that felt energetic, optimistic, and unmistakably Send It For Shane while honoring the story behind the organization.

The Work

Qantm Chief Creative Officer EJ Toudt worked closely with Send It For Shane founder and Qantm team member Hannah Halloran to develop a visual direction that could extend across every part of the event.

The campaign included:

• Limited-edition beer can design
• Custom long-sleeve apparel
• Event flyers and promotional materials
• Social media graphics
• Day-of-event signage and collateral

Rather than treating each piece as a standalone design, we developed a unified visual language that could move seamlessly from a beer can to a T-shirt to a social feed.

Designed to Feel Like the Mission

Send It For Shane is rooted in movement, adventure, optimism, and the belief that life should be lived fully. The creative needed to carry that same energy.

Bold typography, vibrant colors, layered graphics, and a sense of movement gave the campaign an expressive personality while maintaining the heart behind the organization. Every touchpoint was designed to feel connected, creating an experience guests could see, wear, share, and take home with them.

The result was more than event collateral. It was a visual extension of the Send It For Shane story.

Creative With a Bigger Purpose

The event brought people together around a mission that continues well beyond a single night.

Send It For Shane supports opportunities for young people to experience winter sports through partnerships including SOS Outreach and has established an educational scholarship through the University of Utah, Shane’s alma mater.

For Qantm, the project was an opportunity to use design in the way we believe it works best: not simply to make something look good, but to help people feel connected to the story behind it.

Because sometimes the most meaningful creative work is the work that gives people something worth rallying around.

Services: Brand Expression · Graphic Design · Event Creative · Packaging Design · Apparel Design · Social Media Creative