How does the world’s leading manufacturer of railroad maintenance equipment increase brand awareness after the “Great Resignation”?

Plasser American contacted us for assistance to overcome a lack of awareness among recruits.  They had long been recognized by the railroad industry for building the best rail maintenance equipment available. However, like many industries, the “Great Resignation” caused extremely high turnover in the US railroad industry and jobs were being filled by new employees from other industries who had no idea who Plasser American was. So, they turned to Qantm Creative to help increase brand awareness among this new group of railroad employees. We developed a fully integrated brand awareness campaign that leveraged the historic importance that the American railroad industry had in building this country. The campaign has been well received by the industry and it continues to run to this day.