Leesburg Economic Development Authority wanted to create a brand-new website to promote: local Leesburg businesses, Leesburg as a destination, and Leesburg as a place to start or move a business. They wanted something that broke the mold of a typical EDA website, even a typical government website, and make it feel more like a commercial website. 

Working with the town’s EDA team, and using the town’s new Brand Guide, Qantm Creative created a fresh website design and then set about to create a clean, modern website which includes lots of images; full-motion videos; Calls to Action to help direct user flow based on intent; social network integration; interactive maps; multiple event calendars; and function-driven contact forms.

The website messages were categorized into three broad categories: Local (promoting interest items for local businesses and residents); Visit (make Leesburg part of your vacation plans); and Grow (start or relocate a business in Leesburg). The Leesburg Team did a great job with the messaging and Qantm Creative created a website (and website structure) that integrated this into a whole.

To support the visual appeal while reducing workload demands on the Leesburg Team, we were able to create a lot of custom programming, such as Interactive Maps and Business Calendar events. The Elementor framework made it extremely easy to build and quick to execute, so the costs involved were much less than if we had used a different WordPress framework.