We recently partnered with the Hampton Roads Workforce Council to brand and promote the Regional Maritime Training System. The RMTS is a collaborative effort between community, education, and industry partners to increase the profile of the Hampton Roads Maritime Industry and increase the flow of qualified talent into key positions in the region. We began our partnership with a perception survey to understand how key groups think about the maritime industry and identify perception gaps between what is perceived about the industry versus reality. We’ve used this research to inform a comprehensive outreach strategy, targeting different key groups with messaging that matters to them. While this partnership is still in the early stages, the RMTS website has seen over 15,000 visitors and nearly 438 interest forms submitted thus far.

Website: www.maritimejobsva.com