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A Treasury of Knowledge and Resources
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Do You Really Need a Brand Guidelines Document? (Spoiler: Yes)
What is a Brand Guidelines Document? A brand guidelines document, also referred to as a brand style guide or brand book, serves as the foundational blueprint for a brand's visual and verbal identity. It includes detailed specifications such as logo usage, color palettes, typography, imagery styles, and the tone of voice used in communications. These…
How Qantm Creative Is Using AI in Adobe to Deliver Faster, Smarter, More Creative Design
At Qantm Creative, we believe great design should be both fast and thoughtful, not one or the other. That’s why we’ve fully embraced the power of AI inside Adobe Creative Suite, and the results have transformed our creative process. With AI tools now handling the time-consuming technical work, our team is able to focus on…
Webinar: Winning Market Share When Competitors Pull Back
Webinar Recap Discover how to thrive in uncertain times by optimizing your marketing budget and staying visible. In this insightful webinar from Quantum Creative, industry experts Peyton Carter Krzyzewski (Director of Strategy and Growth), Lori Aitkenhead (Director of Digital and Social Marketing), Jay Spiegel (Creative Director), and Tanya Keller (PR Advisor) shared actionable strategies for…
Travel and Leisure
How to Get Your Brand Cited in AI Overviews
The Zero-Click Reality More than 60% of Google searches now end without a single click. With the rollout of AI Overviews and "AI Mode," Google is answering user queries directly on the results page using content pulled from third-party sources it deems credible. Google has also introduced real-time voice search in AI Mode, allowing users…
Lean But Loud Webinar
Why Strategy Comes First (Even When You Just Want a Quick Ad)
In fast-paced marketing environments, it’s tempting to jump straight into execution. A new product launches, a deadline looms, or a sales dip triggers urgency, and suddenly, there’s a rush to “just get an ad out.”But here’s the truth: without a marketing strategy, even the most well-designed ad is a shot in the dark. Strategy Isn’t…
Maritime Trade Show
How to Make Your Brand Unforgettable. Even in a Saturated Market
In today's fast-paced digital world, consumers are bombarded with choices. From global giants to scrappy startups, everyone is vying for attention. So, how does a brand rise above the noise and truly stand out? It’s not just about a flashy logo or a viral post, it’s about brand differentiation, lasting impact, and building customer trust.…
Trade Show
Google Found Guilty: What It Means for Your Ads
On April 17, 2025, a U.S. federal judge ruled that Google violated antitrust laws by illegally dominating the digital advertising market. In simple terms, the court found that Google unfairly controlled two key parts of the online ad system: The judge said Google used its power to shut out competition, making it harder for other…
HTML5 SOP MIQ
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