Lean But Loud:
Winning Market Share When Competitors Pull Back
While others scale back, this is your chance to stand out. Learn how to reallocate, refocus, and rise above in a down market.
Peyton
Peyton
Peyton
Peyton is a dynamic, highly organized professional with a critical eye for detail. She has extensive experience in social, digital and traditional marketing, project management and strategic communications. She has spent several years honing her skills in the nonprofit sector, where she oversaw campaign strategy and execution for a variety of organizations, and now she uses her work style of calm, cool and client-first (we love alliteration) to lead with clients such as the Hampton Roads Workforce Council, City of Manassas and Virginia Health Services.
She really enjoys getting involved in the community and is an active member of the Portsmouth Service League. Peyton also is a self-described gardener and travel junkie. Growing up near a beach, she’s come to love a good sunset and wants to vacation anywhere with white sand and blue water.
Jay
Jay
Jay
If you ask Jay about his work style, he’d say he is laser-focused on detail and values communication above all else for an efficient work-flow. As creative director, Jay enjoys being able to get his hands into all aspects of the creative department, utilizing his experience collaborating on teams large and small, building brands in industries ranging from Destination Marketing to Automotive to Hospitality and many more.
Jay loves living around the water and enjoys paddle boarding, especially in the winter (Brrrr!). He prefers sunset over sunrise, as the former is far less frowned upon to enjoy with a cocktail in hand.
Miscellaneous Fact: He also owns a women’s clothing store with his wife.
Lori
Lori
Lori
With over two decades of marketing experience, Lori has served as a fractional CMO to more than 30 law firms and led digital strategy for companies ranging from startups to national brands—including Registrar Corp, Cox Communications, STIHL, and Currituck County, North Carolina.
As Director of Digital and Social Media at Qantm Creative, Lori leads data-driven campaigns for a wide range of clients such as The Breeden Company, Sundial Resort & Spa, Sail250, Virginia Health Services, and the Virginia Beach Department of Economic Development. She has also worked with regional powerhouses including Hampton Roads Workforce Council, City of Norfolk, and Manassas Economic Development. Known for her strategic thinking and obsession with measurable results, Lori thrives in the fast-moving, high-impact world of digital marketing.
Outside of work, Lori can often be found at the beach with her dog Luna—her loyal sidekick and frequent office visitor. Fun fact: Lori still has two baby teeth.
Free Live Webinar
Thursday, July 24, 2025 at 11 am EST
What You’ll Learn
In uncertain times, your competitors may cut back or go dark. This free webinar shows you how to gain market share while they’re quiet, without increasing your budget. We’ll offer smarter, strategic alternatives you can use right now to stay effective and drive results.
You’ll walk away with:
- A clear understanding of why going quiet costs you market share and how to turn competitor silence into strategic advantage
- Smart strategies for reallocating your budget to high-performing, ROI-driven channels
- Creative tactics to stay top-of-mind using existing assets and emotionally compelling messaging
- Ways to build brand authority through a mix of earned and paid media without increasing your budget
Don’t go quiet. Gain ground. Seats are limited. Save yours now.
Webinar Format
- 60-minute session
- Four expert-led sections
- Live Q&A at the end
- Free to attend – registration required
What Your Panel Will Discuss
Peyton – Director of Strategy and Growth
- Your moderator for this session
- Provide opening remarks and introduce the topics.
- Facilitate audience Q&A
Lori – Director of Digital Marketing and Social Media
- Share data trends showing why brands that remain active are seeing better performance.
- Explain how to conduct a quick performance audit.
- Offer examples of how to shift limited budgets into high-ROI digital tactics.
Jay – Creative Director
- Discuss why brand matters even when budgets are tight.
- Provide tips for repurposing existing creative assets to maintain visibility.
- Share best practices for building attention-grabbing visuals on a limited budget.
Andrew – Public Relations Counselor
- Talk about the opportunity to build media visibility when competitors step back.
- Explain how thought leadership and strategic outreach can sustain relevance.
- Share ideas for PR and social content that don’t require heavy resources
Register today to secure your spot for Thursday, july 24, 2025.
Reserve My Spot
Qantm Creative is the result of two powerhouse agencies combining more than 100 years of experience and talent to create one dynamic entity that takes a cutting-edge approach to marketing, advertising, web and public relations work for clients. We marry data science and out-of-the-box creativity to produce unforgettable experiences and messaging. Located in Norfolk, Virginia, we dismantle old systems and redevelop what it means to market business. Learn more at www.qantmcreative.com.