Creativity with a Cause: Supporting Send It For Shane

At Qantm Creative, we believe creativity can do more than communicate; it can connect, inspire, and give back. This month, we had the privilege of putting that belief into action by supporting Send It For Shane, a nonprofit founded by our teammate, Hannah Halloran, in honor of her brother, Shane Halloran.

Held at Maker’s Brewery, the event brought together community, compassion, and creative collaboration to support a cause rooted in joy and purpose. Send It For Shane provides opportunities for youth to experience the thrill of winter sports while championing Shane’s legacy and his philosophy to live life to the fullest.

From a custom beer can design and long-sleeve tee to promotional flyers, social media graphics, and day-of-event collateral, our Chief Creative Officer, EJ Toudt, brought the foundation’s spirit to life across every detail. 

Honoring Shane’s Legacy
Send It For Shane was created to carry forward the joy, energy, and perspective that Shane Halloran brought into every space he entered. Founded by his family, the nonprofit provides opportunities for youth to experience the exhilaration of winter sports, something that brought Shane deep happiness, and encourages others to live life boldly and fully, just as he did.

The foundation’s mission is twofold:

To expand access to winter sports for youth, starting with partnerships like SOS Outreach, where donations have already helped sponsor twenty-eight young people into an incredible mentorship program. This past year, the team also established an educational scholarship with the University of Utah, Shane’s alma mater. Each year, the scholarship supports one student from the high school Shane and his siblings attended, with plans underway to expand its reach and benefit even more students in the future.

To inspire others to pursue happiness on their own terms, through storytelling, community engagement, and a growing movement online using the #SENDIT4SHANE tag.

Through this event, and through every initiative they pursue, Send It For Shane continues to turn loss into light. Whether it’s sponsoring future skiers, supporting grieving families, or helping young people chart their own paths, the foundation is a powerful tribute to Shane’s legacy: one of courage, connection, and choosing happiness.

“We hope you feel his spirit with you every time you put your ski boots on, watch the sky go from day to dark, and every time you #SENDIT4SHANE.”

Designing with Heart

Every visual element of the event, from the limited-edition beer can to the custom long-sleeve design and event materials, was created by Qantm Chief Creative Officer EJ Toudt. Working closely with Hannah, EJ translated Send It For Shane’s spirit into a unified visual identity that honored Shane’s legacy and energized the event experience.

The designs balanced boldness with heart, blending vibrant color, movement, and intention to reflect the foundation’s message of living fully and lifting others along the way. Whether guests were raising a glass or wearing their support, every detail was rooted in story and meaning.

Continuing the Impact

The success of the event was made possible by everyone who showed up, shared the mission, or simply helped spread the word. That collective support fuels Send It For Shane’s ongoing work, expanding access to winter sports, encouraging youth to pursue their passions, and honoring Shane’s legacy through action.

But the mission doesn’t stop here. The foundation continues to grow, with future goals that include supporting grieving families, providing tools for young adults to navigate life with intention, and inspiring others to live fully; just as Shane did.

To stay connected or get involved in future initiatives, visit https://www.senditforshane.com/ or follow @sendit4shane on social media.

Written by Hannah Halloran and Lauren Clark