Working with The Breeden Company over the past two years is a true partnership of their marketing team and our agency. Our customized approach to The Breeden Company, Breeden Construction, and Breeden Property Management started with a discovery meeting. With the marketing team and other key stakeholders, our agency asked specific questions to define Breeden’s brand architecture for each division, identify goals and how to reach them, learn more about the company culture and what success looks like in their marketing and advertising.

Our agency facilitates a quarterly creative and brand session with The Breeden Company’s marketing team. Our time together gives a strategic forum for any corporate changes, goal updates and feedback that results in new ideas about how and where to share the brand’s message. This time together strengthens both teams’ communication and focus. Weekly meetings with Breeden’s team are a continued touch point for our agency to share trends, competitive insights, and campaign updates. At these weekly check-ins, we learn of any new client feedback and future projects.

This consistent communication allows for quick shifts in work and improved results.

Our agency provides:

• media buying, ad design including premium placement print and digital HTML5 ads, search engine optimization, search engine marketing, targeted programmatic display advertising, and digital results analysis
• digital support for all 37 of Breeden Property Management properties including Google Ad campaigns with targeted text, responsive and mobile click-to-call ads to provide valuable leads, emails, and phone calls to their property managers with extensive monthly reporting
• public relations support and monitoring
• website design, development and maintenance
• B2B awareness and lead generation
• hands-on continued management of digital campaigns without automated software or outsourced support
• competitive and market analysis to expand into new market
• Public relations work partnering with University of Virginia’s communications team and L7 Pictures along with the Bloomberg Network’s “The American Dream” television show.