As STIHL Inc.’s agency of record, Qantm Creative was tasked with making the company stand out at Equip Exposition (formerly GIE+EXPO), one of the largest trade shows for the green industry. For this record-breaking 2022 event, 25,000 attendees were recorded with roughly 850 exhibiting companies setting up booths for three days of product displays and demos, while participating in specific industry seminars and networking with other industry pros.

Qantm Creative was able to maximize new product launches, foster editorial relationships and counter anticipated competitor visibility at the event for STIHL. This was accomplished through much pre-event planning, contracting with key influencers to curate content around key priority product messaging and orchestrating several onsite activations and post event follow-up. 

Attending media were invited to an on-site press conference with key executives and exclusive product testing. Influencer contracts were coordinated. In-booth interviews with STIHL managers were secured. Press kits were prepared on USB drives. And visually appealing product displays were created for indoor and outdoor booths.