In today’s digital world, people are talking about your brand everywhere: Instagram, Reddit, X, forums - you name it. The real question isn’t whether your audience is chatting about you; it’s whether you’re listening. Social listening isn’t just tracking mentions. When used creatively, it becomes a powerful tool to connect with customers, improve products and…

Motion graphics aren't just flashy gimmicks; they’re storytelling tools that help brands communicate more effectively, stand out in a crowded digital landscape, and connect with their audiences on a deeper level.

What is a Brand Guidelines Document? A brand guidelines document, also referred to as a brand style guide or brand book, serves as the foundational blueprint for a brand's visual and verbal identity. It includes detailed specifications such as logo usage, color palettes, typography, imagery styles, and the tone of voice used in communications. These…

At Qantm Creative, we believe great design should be both fast and thoughtful, not one or the other. That’s why we’ve fully embraced the power of AI inside Adobe Creative Suite, and the results have transformed our creative process. With AI tools now handling the time-consuming technical work, our team is able to focus on…

Webinar Recap Discover how to thrive in uncertain times by optimizing your marketing budget and staying visible. In this insightful webinar from Quantum Creative, industry experts Peyton Carter Krzyzewski (Director of Strategy and Growth), Lori Aitkenhead (Director of Digital and Social Marketing), Jay Spiegel (Creative Director), and Tanya Keller (PR Advisor) shared actionable strategies for…

The Zero-Click Reality More than 60% of Google searches now end without a single click. With the rollout of AI Overviews and "AI Mode," Google is answering user queries directly on the results page using content pulled from third-party sources it deems credible. Google has also introduced real-time voice search in AI Mode, allowing users…

Google’s August 2024 core update, which ran from August 15 to September 3, 2024, has concluded, causing substantial ranking changes across many websites. A recent poll by Search Engine Land revealed the following effects: While some sites saw limited recoveries from previous updates, many have continued to struggle or saw further declines. Unfortunately,  Google experienced…