20 Lessons from 20 Years in Marketing: What Works and What Matters
Free Live Webinar
Wednesday, November 12, 2025
11 AM – 12 PM EST
What You’ll Learn
Everything about marketing has changed, except what makes it work.
In this one-hour session, two marketing veterans with 40+ years of combined experience share the truths that have outlasted every algorithm, every “next big thing,” and every industry trend that was supposed to change everything. This isn’t a theory session. It’s a real-world download; the kind of lessons you only learn by doing.
Key Takeaways:
- Why there’s no “perfect marketing mix” and how to focus on what actually moves the needle.
- How to test smarter and learn faster without getting lost in the details.
- The overlooked step that helps you repeat success, not just fix failure.
- What it really means to be data-driven.
- How to launch before it’s perfect, embrace new tech like AI, and keep your marketing sharp.
Nicole
Nicole
Nicole
Nicole knows marketing. She has nearly four decades of industry experience and 20 years of online advertising experience. Throughout her career, she has created thousands of comprehensive plans that include traditional media to SEM, SEO, display, email marketing, native and content solutions. Skilled in evaluating, implementing and tracking marketing strategies for positive results, she enjoys providing digital training and extraordinary customer service to clients. In addition, Nicole has coordinated and successfully executed numerous professional and community events from conferences to live auctions.
She has range. Nicole is a mentor at Kempsville High School’s Entrepreneurship and Business Academy, a Board member for Hampton Roads Pride, a cigar aficionado and coffee overachiever. Her claim to fame is being born at the now Sentara Norfolk General Hospital and having lived in Virginia her entire life, a true local. Her greatest achievements by far are her amazing children, who are hardworking, loving and inclusive individuals.
Lori
Lori
Lori
With over two decades of marketing experience, Lori has served as a fractional CMO to more than 30 law firms and led digital strategy for companies ranging from startups to national brands—including Registrar Corp, Cox Communications, STIHL, and Currituck County, North Carolina.
As Director of Digital and Social Media at Qantm Creative, Lori leads data-driven campaigns for a wide range of clients such as The Breeden Company, Sundial Resort & Spa, Sail250, Virginia Health Services, and the Virginia Beach Department of Economic Development. She has also worked with regional powerhouses including Hampton Roads Workforce Council, City of Norfolk, and Manassas Economic Development. Known for her strategic thinking and obsession with measurable results, Lori thrives in the fast-moving, high-impact world of digital marketing.
Outside of work, Lori can often be found at the beach with her dog Luna—her loyal sidekick and frequent office visitor. Fun fact: Lori still has two baby teeth.
Every insight we’re sharing was battle-tested in real campaigns, real teams, and real budgets. Join us for the hour that could save you years of trial and error.
Webinar Format
- 60-minute session
- Four expert-led sections
- Live Q&A at the end
- Free to attend
Qantm Creative is the result of two powerhouse agencies combining more than 100 years of experience and talent to create one dynamic entity that takes a cutting-edge approach to marketing, advertising, web and public relations work for clients. We marry data science and out-of-the-box creativity to produce unforgettable experiences and messaging. Located in Norfolk, Virginia, we dismantle old systems and redevelop what it means to market business. Learn more at www.qantmcreative.com.